Operating revenue from advertising and market research in Saudi Arabia reached around US$2.16 billion in 2017, and is expected to reach around US$2.31 billion by 2024 — which gives you a strong sense of how important it is to design a distinctive beauty salon ad that helps you win new clients.
Draw up a successful marketing plan for your women’s salon, and publish a beauty salon ad that motivates clients across different channels. One study showed that YouTube had the highest potential advertising reach of any social media platform in Saudi Arabia in 2021, at around 91%, while WhatsApp was the most-used social media platform at 83.7% as of the third quarter of 2022, followed by Instagram at 76.8%.
Choose the right channel for creating an ad for a distinctive beauty salon like yours, and launch an unprecedented marketing campaign that highlights your wonderful services and wins you new clients.
How do I create a beauty salon ad?
Aim to design a professional beauty salon ad that attracts clients and raises their awareness of the services you offer. The following steps set out a clear path for designing a women’s salon ad:
1. Define the ad’s goal
Decide what goal you’re pursuing with your beauty salon ad, choosing from a range of options, as follows:
- Design a marketing ad to attract new clients by offering free services — for example, a free haircut for first-time visitors.
- Design a marketing ad to promote and showcase new beauty or hairstyling services.
- Design an interactive ad to increase shares of the salon’s pages among people who engage, which boosts your reach — for example: “Enter our draw for a free hair color when you share this post.”
- Design a distinctive beauty salon ad to showcase previous clients’ opinions and reviews.
- Share a distinctive women’s salon ad presenting statistics, such as your number of social media followers or salon visitors in a particular month.
2. Understand your audience well
Research the expectations and interests of your target audience in your area, so you can steer your salon’s ad design in the right direction to match potential clients’ requirements. Here are some examples:
- Design an ad showing that you offer the latest nail polish trends worn by celebrities, if your target audience is younger women who follow actresses and social media influencers.
- Advertise classic haircuts and neutral hair colors by specialists, if part of your audience is older women who want this kind of service.
3. Choose inspiring colors
Choose colors that catch the attention of women of different ages and tastes when designing your beauty salon ad, and use design templates suited to the backgrounds of a new beauty salon or one with long experience in beauty and elegance.
Build a clear visual identity through exciting women’s salon colors and backgrounds, and remember to use colors as follows:
- Pink to talk about your salon’s haircut services and spa sessions, as a sign of femininity and elegance.
- Violet and purple to give an impression of mystery and luxury when photographing your salon’s furniture or showing the brands of the products you use.
- Warm colors such as red and orange to give clients energy and vitality — for example, inviting them to a workshop where you explain a new online salon booking system that saves them time and effort.
- Pastel colors such as light blue, green and yellow to suggest freshness and calm, which work well when advertising skincare services.
- Gold and silver to signal glamour and luxury to clients, while marketing your salon’s extra services.
4. Use high-quality images
Use clear, high-resolution images when designing your beauty salon ad, following these tips:
- Make sure the images show the services you offer in the salon, such as haircuts, skincare sessions and more.
- Vary your high-resolution images to keep followers from getting bored.
- Show images reflecting previous clients’ experiences — with their consent — to capture the changes they experienced, such as before and after makeup.
- Don’t forget to use images of the products and brands you use, such as makeup.
- Pay attention to lighting and be creative, avoiding overly familiar images.
5. Use effective headlines
Choose attractive, inspiring headlines when designing an impactful beauty salon ad. These tips will help:
- Include words in the headline that spark the curiosity of the women who follow your social media pages.
- Use words that encourage people to learn more about the service and build the desire to try it, such as “enjoy”, “shine” and “discover”.
- Use imagination in the headlines of a one-of-a-kind beauty salon ad, helping clients picture the services you offer — for example: “We’ll give you large mirrors so you can see your whole look as you finish your makeup and hairstyle and slip into your stunning dress.”
- Ask a question or invite people to try your salon — for example, “Join us” or “Discover your beauty our way”, and so on.
6. Mention your offers and services
Give clients clear information about the services and offers you provide when designing an effective women’s salon ad. Here are the main tips to follow for this type of marketing ad:
- State the service plainly in the headline and add a motivating word to encourage people to try it — for example: “Show off your beauty with a magical, free makeup session.”
- Highlight key points of your offers — for example: “20% off haircuts during the New Year celebrations.”
- Use logos, small images and emojis in the ad that suit the service, such as a hair comb or lipstick.
- Set a time limit for discounts to make your ad more credible and encourage clients to try them quickly before they end.
Remember that you can share new services and offers from your salon by text message or WhatsApp with a single click using Naeem’s electronic system — so clients are sure to see them as soon as you publish a professional salon ad about them on different sites.
7. Add your salon’s logo and contact details
Use your salon’s logo in the ad clearly and attractively, and make it stand out every time, so clients remember it after they leave the ad. Be creative in how you work it into the design, in a way that sets you apart from competing salons.
Add full contact details to the ad, so you can win the client and get them to book your service as soon as they like it — instead of making them search for a way to contact your salon themselves.
8. Format the ad and make sure it works on every device
Get the text formatting right, choose a typeface that suits your salon’s identity and is easy to read, and make sure your new beauty salon ad works across different tablet and phone screen sizes. Then test it with some of your staff before publishing to make sure it’s effective, and share it on social media.
Why a distinctive beauty salon ad matters for your salon
A distinctive beauty salon ad matters for the following reasons:
- It attracts new clients’ attention with a beauty salon ad that competes with other salons’ ads.
- It strengthens your salon’s visual identity and makes sure it sticks in clients’ minds.
- It highlights the extra services that set you apart from other salons, catching potential clients’ attention.
- It encourages clients to engage by sharing offers on their personal pages, visiting the website or booking appointments to enjoy your services.
- It builds strong client trust and a positive image of your salon, because the ad reflects how much attention you pay to detail and quality.
- It lets you compete with other salons through a different kind of ad, so you become clients’ first choice.
- It highlights the exclusive discounts your salon offers during seasonal events and occasions, encouraging clients to visit and take advantage of them.
Beauty salon ad templates
Here are some beauty salon ad templates that grab clients’ attention:
Beauty salon opening ad
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Join us for the grand opening of the new [Salon Name], where professionalism and luxury come together in one place 🥳😍 Discover a unique range of hairstyling, coloring, makeup and skincare services, with exceptional opening discounts starting at 10% for the first 40 clients. 👰🔥 We’re waiting for you at [salon address] at 5:00 pm to experience beauty and elegance with us 🥰 #BeautySalonOpening #UniqueBeauty |
Saudi National Day offers ad from a beauty salon
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Celebrate Saudi National Day with us! Exceptional offers await you at [Salon Name]. 🥳😍 [Salon Name] is delighted to bring you special offers that express our love for this great nation. 🇸🇦 🤩 ✔️ 30% off hairstyling! ✔️ Hand massage with nail cleaning at a special price ✔️ Special offer on skincare and makeup services ✔️ A free gift with every booking during the offer period ✔️ Daily draws for magical beauty sessions We’re waiting for you from [offer start date] to [offer end date] at [salon address], during [opening hours]. [Contact number] 😍 #SaudiNationalDay #NationalDayOffers #NationalBeauty |
Finally
Grow your salon’s presence in the local community and online, win new clients, keep your existing clients coming back, and make incredible profits by designing a beauty salon ad that delights them — giving them a wide view of the services you offer and the deals you provide to make them happy on every occasion.
Activate Naeem’s electronic system to help you manage your women’s salon and quickly notify clients of the offers and services in your new beauty salon ad as soon as it goes live on social media — so clients see them anywhere, at any time.
Contact us and learn about the services of Naeem’s cloud system, which helps you market your salon in exciting ways.
